Performance Paid Media & CRO Manager
Role Overview
Manage and scale multi-channel performance advertising campaigns across Google Ads, Meta Ads, and LinkedIn with continuous landing page CRO.
Key Responsibilities
- Oversee seven-figure annual ad budgets across Google Search, Performance Max, Display, Meta, and LinkedIn.
- Formulate sophisticated bidding strategies (tCPA, tROAS) with server-side conversion tracking (Conversions API, Enhanced Conversions).
- Conduct systematic A/B landing page testing in collaboration with design and development teams to lower blended CAC.
- Build automated reporting dashboards in Looker Studio connecting ad spend directly to closed-won revenue.
Required Technical Qualifications
- 4+ years of hands-on paid media management experience in performance-driven environments.
- Expertise in Google Ads, Meta Ads Manager, and Google Tag Manager server-side tagging.
- Analytical mindset with strong Excel/Google Sheets modeling and attribution modeling knowledge.
Bonus / Preferred Skills
- Google Ads and Meta Certified Media Professional.
- Experience scaling high-ticket B2B lead generation or high-AOV e-commerce.
What We Offer for this Position
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